Digital Marketing is simply the use of digital technologies, such as mobile apps, websites, search engines, mobile phones, text messages, video sites, and social networking to reach potential customers directly. Digital marketing encompasses a wide spectrum of strategies that are used to attract customers and increase traffic.
Search Engine Optimization, or SEO, is simply the act of increasing a site’s search engine ranking by altering their website or blog to be more relevant to certain keywords. This can be done by changing the wording and adding relevant keywords, or by using link building techniques. Search engine optimization can also involve the use of links or videos that help visitors find the specific website they are looking for. Search engine marketing can also involve advertising on social networking sites such as Facebook and Twitter, but there is always a risk of being penalized or even banned from these platforms.
The biggest breakthrough in advertising online is the creation of Google Local, which allows customers to look up businesses near them on their phone. With Google Local, customers will be able to look up information about the businesses they are interested in, including addresses, phone numbers, hours of operation, website and other relevant information. Digital marketing through Google Local can include marketing through email or social networks. Google has even begun to offer free applications on the Google Play Store that allow customers to search for businesses based on location. This service is becoming quite popular with people who have busy lives but don’t want to waste their time hunting for specific companies in their town.
Social Media has been around since the beginning of time, and now with the introduction of new technological breakthroughs, it has become very easy for businesses to get started. Today, businesses use sites such as Facebook, Twitter, and MySpace to interact with customers on a much more personal level. If your business does not have a dedicated page, you can find ways to gain exposure through blogging, press releases, video sites, or other forms of marketing online.
Website design is also changing rapidly. As more businesses are beginning to realize that they can save money on design fees through outsourcing, they have taken to offering web design services at extremely low rates. The use of the website design for businesses today does not necessarily have to mean high quality, but instead, a focus on creating a website that is easy for customers to navigate and is very user-friendly.
The bottom line is that online marketing for an online business should be done to make customers aware of your company, and the services that you provide. This can be done by either through online advertising, marketing through social networking sites and search engines, or through traditional offline marketing techniques like radio, television, print ads, and direct mail. The Internet is the best way to do this, but there are still many other methods to consider.