Digital marketing is a part of internet marketing which uses different web-based technologies like desktop computers, hand held mobile phones and various other web and internet based media and platforms. Digital marketing strategy aims at creating brand awareness, increasing visibility and enhancing customer loyalty. It also involves search engine optimization (SEO), pay per click (PPC) advertising and display advertising. Internet marketing also includes e-mail marketing, content marketing and search engine marketing. In this article we discuss in detail about how to generate website traffic with SEO in order to rank your website on Google and other major search engines for specific key phrases related to your business. We look at some of the advantages of having a high ranking on Google for your selected key phrases.
If you are looking for a powerful and affordable online marketing campaign that can boost your sales, you should consider optimizing your website with an inbound marketing campaign. There are many benefits associated with incorporating an inbound digital marketing strategy. By generating relevant inbound links to your website, you will be able to improve your Google ranking. Inbound links from related blogs, articles or websites will help to increase your website traffic. Your outbound links from online directories will help your website to achieve better organic search engine rankings.
Another advantage associated with online marketing through inbound links is that it is relatively low cost when compared with other traditional methods. Traditional methods include various offline methods like direct mail, telemarketing, cold calling and advertising in newspapers and magazines. The cost of each offline inbound marketing campaign can range from a few dollars for each piece of advertisement to a few thousand dollars for a full-fledged advertising campaign. While, digital marketing campaigns do not cost you a lot. You can create your own campaign budget based on the revenue generated.
On the other hand, social media marketing offers another way to increase your online business. Social media channels help to promote your website in a cost-effective way. When people share your content via different social media channels like Facebook, Twitter, YouTube, etc., they will help you reach more visitors to your website. The number of visitors you gain through social media channels will determine the success of your advertising campaigns. Moreover, there are also a number of programs you can use to track the traffic generated by your ads campaigns.
Digital marketing and advertising can be implemented in several ways including traditional offline media such as billboards, radio, TV, and newspapers as well as online advertising campaigns such as social media platforms. Banners are the most common form of offline advertising. Banners are printed advertisements that stand outside shop windows. Banners are very effective because they can be seen anywhere and can easily be remembered by customers. Thus, when a customer passes by a shop, she can see the ad and thus will be able to remember the brand.
Email marketing campaigns are also very useful for increasing your online presence. You can create email campaigns that include both offline and online advertising. If done correctly, email marketing campaigns can significantly increase the number of conversions. Digital marketing and advertising are definitely the wave of the future as it is cost-effective, efficient, and targets potential customers.