Digital Marketing: Defining It and Measuring It
Search Engine Optimization or SEM as it is popularly known is a vital part of any digital marketing campaign. However, most digital marketing efforts fail simply because they do not utilize search engine optimization as part of their strategy. Why is search engine optimization so important? It is all about making your website easy to locate, easy to read, and easy to navigate. It is also about making your website easily recognizable among a thousand other similar websites. So, why is Google ranking are important for your online business?
Search engine optimization (SEO) is basically the procedure of making a website easy to locate, easy to read, and easy to navigate. Basically, SEO works by increasing your website’s “link popularity” or its “popularity.” SEO can increase your traffic. It can increase your sales. It can even increase your customer satisfaction and loyalty.
The reason SEO is so crucial to your small business’ success is because search engines use “spiders” to scan the Internet for websites. The spiders are programmed to find specific keywords that search terms match. If your website does not contain those specific keywords, or if you do not have relevant content on your website, the spiders will not visit your site. That means no one will see your business. In other words, there will be no potential customers!
However, there are things you can do to improve your search engine ranking, which will bring more customers to your site. One thing you can do to improve your ranking is to submit your website to the major search directories. By submitting to the directories you should focus on the content and keywords of your site. For example, if you sell pet supplies, you would want to concentrate on the pet supplies you sell – not the design. You want to get high rankings in the major search engines in order to receive maximum exposure to your products.
Digital marketing professionals often talk about how people perceive online marketing. This perception is not always correct, as there are different types of online behavior. Some online consumers are highly opinionated. They view things like color schemes and graphics very negatively, while other people have a positive attitude about them. If your website contains graphic designs and colors that go against the prevalent trend, or if you cannot keep up with changing trends, you may find that your website does not receive the optimal ranking from search results.
The above example illustrates the importance of having a plan of action. If you do not have a clear idea of what you want to accomplish, or if you do not have a good strategy for promoting your business, search engines will quickly discount your site. In order to receive top rankings from search engines and to grow your customer base, it is essential that you sit down and draw out a plan of action and then implement it to ensure that you reach your goals.