The real estate industry is big business and is constantly changing. This change has prompted many real estate agents to start using digital media like digital websites, blogs, and social networks. Digital marketing is the hottest trend in real estate circles today, but is it really the wave of the future? In an industry where every minute and second are consuming online, how can a real estate agent really make the most of his or her online advertising dollars? This article will discuss digital marketing as a viable alternative to more traditional methods of marketing for real estate agents.
A digital marketing campaign for real estate agents should include a variety of different tools. For example, a blog can provide a wealth of information, as well as generate buzz around properties for sale. But if the blog itself doesn’t pull in potential buyers and/or sellers, then that strategy is worthless! There are a number of different online media types that can help your real estate business succeed, but only a few strategies are truly flexible enough to embrace the changing face of the real estate industry.
The best real estate digital marketing strategy really comes down to the real estate agents themselves. As with any other marketing plan, the online real estate marketing plan needs to incorporate the online personality of the real estate agent themselves. The agents who run successful blogs are considered to be’social butterflies’ by many in the industry. Blogs allow them to get into intimate contact with their fans and clients without having to leave their offices. This creates a friendly and intimate online presence for the real estate agent – something that is crucial to the success of any online campaign.
The real estate digital marketing plan also needs to include an effective online presence. This can include creating a website, maintaining a blog, and regularly posting links and press releases to blogs that focus on the real estate industry. The website should be a place where the agent can discuss current listings, future listings, and opportunities for connecting with potential buyers and sellers. It’s also important to include a “Contact Us” section on the website, as well as a few pages of the sales funnel (the “About” and “Contact Us” sections of the site). These pages are great places to mention social media accounts, such as Facebook, Twitter, and LinkedIn.
Another crucial aspect of any digital marketing campaign focuses on search rankings. Many online real estate agents rely on search rankings to attract new business, but bad search rankings can deter business from moving forward with an agent. One way to improve search rankings is by creating profiles on popular social media sites such as Facebook and Twitter. These agents can set up their profiles to have their photos uploaded and include a link back to their home page. They can then update their status or post newsworthy items on their social profiles. As well, they can use a link back to their home page in their profile updates, which will help to attract more followers.
Another strategy for promoting listings is to optimize the website itself. Agents can use keywords in their website titles and listings. They can also use keywords and key phrases in their email signatures and within the text that are on the website itself. All of these strategies will help to improve the real estate agents search ranking and increase the number of prospective clients who will contact the agent.